Branding Agency London

Project Title
Lipolife Rebrand
Client
Lipolife
Category
Research, Strategy, Brand Identity, Comms, Website design, Packaging, Artworking

1/2

Question

Make Life Happen

How can we change the way we think about supplements and make them a fundamental part of everyday life?

Lipolife approached TYC to assist with their brand development, with the core aim of helping to accelerate business growth, reach a mass audience and become world leaders in their category, all whilst remaining a transparent and relatable brand.

The TYC team began the process by engaging with Lipolife to define key requirements and aspirations. By combining this with analysis of their current brand positioning and primary competitors, we set out to define the new project roadmap and deliverables.

Lipolife exists to push the boundaries, to produce remarkable liposomal products that maximize the nutritional value of supplements, and continue to optimise the health and wellbeing of their customers. Pioneering and innovative in their field, their expertise needed to be communicated in an engaging way that didn’t alienate or patronise.

Packaging and Brand Design

2/2

Answer

Push the Boundaries

To create a strategy and brand that leads by example, placing them head and shoulders above their competitors, and to launch liposomal supplements into the public consciousness.

By consistently championing and leading the liposomal health supplement market, Lipolife empowers people to live healthier, think clearer and perform better.

Highly respected by clinicians and customers alike, Lipolife are committed to their customers and to helping them achieve their goals. Backed by science and rigorous in their approach, they’re not superficial. They stand by the claims around their premium products, making them a transparent and dependable brand.