Branding Design Agency

Project Objective
A repositioning campaign for Lolea to claim a new market position that would appeal to a younger generation of people in their 20s and 30s.
Client
Lolea
Category
Brand Positioning, Digital, Campaign, Strategy, Social Media

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QUESTION

Lolea asked us to run a brand repositioning campaign.

Traditionally best known for its sangria, Lolea wanted to move away from old associations and claim a new market position as a bold aperitif brand that would appeal to a younger generation of people in their 20s and 30s.

Lolea chose TYC to handle its repositioning campaign, writing a social media strategy and template posts to run across several years, as well as creating a brand ambassador programme to recruit individuals to represent the brand.

We also produced a brand toolkit, with explanations of our new graphic language, typography, colour palette and art direction.

Brand Assets

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QUESTION

Social media is the primary platform Lolea use to engage with their consumers.

By combining motion typography and colour, we crafted communications that were fun, real and expressive, allowing Lolea to tell their story in a bold and impactful way.

Brand Assets

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QUESTION

We created a website for the brand to be used during the campaign as its new positioning is rolled out, showcasing Lolea’s vibrant energy and spirit of freedom.

The website tapped into the idea of duality, allowing visitors to discover Lolea by day or Lolea by night.

As part of the website, a fun personality quiz and curated Spotify playlists enhanced engagement and appealed to our target audience of young creatives.

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Brand Assets

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Brand Assets

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