Lolea asked us to run a brand repositioning campaign.
Traditionally best known for its sangria, Lolea wanted to move away from old associations and claim a new market position as a bold aperitif brand that would appeal to a younger generation of people in their 20s and 30s.
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Lolea chose TYC to handle its repositioning campaign, writing a social media strategy and template posts to run across several years, as well as creating a brand ambassador programme to recruit individuals to represent the brand.
We also produced a brand toolkit, with explanations of our new graphic language, typography, colour palette and art direction.
