Branding Design Agency

  • Project Objective
    A repositioning campaign for Lolea to claim a new market position that would appeal to a younger generation of people in their 20s and 30s.
  • Client
    Lolea
  • Category
    Brand Positioning, Digital, Campaign, Strategy, Social Media

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QUESTION

Lolea asked us to run a brand repositioning campaign.

Traditionally best known for its sangria, Lolea wanted to move away from old associations and claim a new market position as a bold aperitif brand that would appeal to a younger generation of people in their 20s and 30s.

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Brand Assets

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QUESTION

Social media is the primary platform Lolea use to engage with their consumers.

By combining motion typography and colour, we crafted communications that were fun, real and expressive, allowing Lolea to tell their story in a bold and impactful way.

Brand Assets

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QUESTION

We created a website for the brand to be used during the campaign as its new positioning is rolled out, showcasing Lolea’s vibrant energy and spirit of freedom.

The website tapped into the idea of duality, allowing visitors to discover Lolea by day or Lolea by night.

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