Mon to Sun
9 to 5:30
1/3
After 25 successful years, MHM found itself at a pivotal moment. With a bold new ambition in place – to lead the world in audience strategy – the organisation needed a brand identity to match.
MHM wanted a brand that could reflect its global strategic value, reconnect people inside and outside the business and be used as a practical tool for teams to use across every channel.
2/3
We created a brand identity designed to embody MHM’s purpose: to transform audience connection. At its core is a distinctive new logo mark, a bold signifier for the brand that remains consistent across all communications.
By mixing our primary colour palette of purple, blue, pink and teal, we create a fluid wave of colour and movement, while our graphic language creates a ribbon that connects the journey we share with our clients and audience.
Our art direction celebrates people and places, using expressive imagery that captures the radical potential within individuals and transformative angles and perspectives.
Our branding guidelines were designed with usability in mind: they’re flexible, impactful and easy for teams to use across different decks, websites and digital tools.
3/3
The refreshed identity reflects MHM’s global strategic value. It has brought internal alignment and coherence and is used confidently across teams and roles. Externally, it stands out and makes MHM a memorable brand, reflecting its ambition and acting as a catalyst for transformation.
Like what you see? Need a hand? Want to work together? Send us an email and let’s chat.
