Creative agency Pony Brand assets - People on street view

Branding agency London

  • Project Title
    PONY relaunch
  • Client
    Symphony Holdings
  • Category
    Research - Strategy - Brand Positioning - Brand Identity, Brand Guidelines - Web Design - Social



Find out what’s important to todays consumers

We were mid-global pandemic, consumer behaviour was changing rapidly, in a rapidly changing world. Was this the right time to bring back a 70’s brand with a new relevancy in what is a highly competitive market place? Hell yes!

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Graphics design studio

Research company UK Pony statistics graphs
Design studio Pony Brand values People on crosswalk photography

“They put the time into understanding who we are, whereas a lot of agencies I’ve worked with in the past just tell you what they think you want to hear or what they believe is right. Not TYC.”

Simon Goodfellow
Chief Commercial Officer

Research company London Pony Customer profiles
Research company London Pony Positioning graphic
London design agency Pony Branding Product Shoe box
Design agency Pony Brand values
London design agency Pony Brand Mantra
Design studio Pony Brand Assets Different Together



Re-activating this legendary retro sports brand

Having identified the idea that PONY was the feisty underdog disrupter (utilising the TYC disrupter type matrix) we could highlight their differences from the big brand market leaders and connect with our consumers who wanted to go against the grain.

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Brand identity, graphic design and brand guidelines

  • Retail design agency Pony Brand logo
  • Retail design agency Brand Asset Lamp post photo
  • Retail design agency Brand Asset Attitude
Retail design agency Brand Asset Sidewalk

Say Hello

Like what you see? Need a hand? Want to work together? Send us an email and let’s chat.