Hera Jewellery approached TYC with raw ambition; how to take their fledgling jewellery brand all the way to Carnaby Street and beyond? TYC embraced their enthusiasm to help them plot a course for success. We pushed their boundaries – challenging them to see things from different perspectives and consider new routes to market, new opportunities to explore and how to make their vision a reality.
With a key target audience but no jewellery designed yet, we needed to craft a strategy that aligned with the ultimate goal while staying true to their sustainable purpose. Upon researching the market, we noted that while there were countless transparent sustainable jewellery and bold empowering ones, there was none that did both.