Branding agency

  • Project Title
    Skins rebrand
  • Client
    Symphony Holdings
  • Category
    Research, Strategy, Brand Positioning, Marketing Roadmap, Brand Identity, Graphic Comms, Web Design, Social, Design Guidelines, Art Direction, Copywriting

“The Yard is able to take a step back and get introspective about what they’re doing. They didn’t just fit us into a mould that other brands might have also created.”

Benjamin Fitzmaurice


Project Question

Global rebrand

After a turbulent few years, how do you relaunch the original pioneers of compression apparel? TYC were brought in to reposition the brand and help them get back to doing what they do best; creating the best compression products on the market, and become the market leader once more.

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Brand identity and graphic design

graphic design companies London Skins Typeface graphics
Graphic design company London Skins Logo graphics
Graphic design company London Skins Photography cycling leg close up
Graphic design company London Skins Product website


How we answered

Making the brand relevant once again

We took back the Game Changer disruptor title SKINS once had. The positioning statement ‘Excellence under pressure’ acknowledges not only the brand vision, but the challenge customers set themselves everyday to be the very best they can be.

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Web design, packaging design, brand guidelines

  • london design studios Skins Assets Instagram on phone
  • design studio Skins Branded Bag
  • Creative agency Skins Photography person racetrack
  • design studio Skins Branded Bag
design studio Skins Brand assets Print Phone Tablet

Say Hello

Like what you see? Need a hand? Want to work together? Send us an email and let’s chat.