TYC Visits Napapijri Shoreditch Pop-up


Thoughts Piece

This week we visited the awesome Napapijri’s exclusive pop-up store in Shoreditch.

The idea was to create a conceptual store for the Napapijri Rainforest jacket. The whole concept has rainforest vibes integrated throughout, with social points surrounded by greenery. Although it may appear that the plant features are the main reason for gravitation towards this store, it does not deter the focus away from all the other interior beauties.

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Corrugated mirrored walls give the perception of space to this relatively small store & also cleverly reflect the abundance of foliage, creating that immersive rainforest feel for each customer who enters. Tills and changing rooms are cleverly disguised behind the mirrored chrome panels, allowing for the floor to be fully concentrated on the signature jacket.

Spray painted in bold, unmissable blue you will see the word ‘TRIBE’ plastered across the shop front. Stopping traffic whilst identifying the brand’s fans as ‘a tribe of urban explorers’

A clever design with technology at every touch point for instant information on the hottest upcoming merchandise.

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