News

What does the next generation of physical retail and in store customer experience look like for department stores? This is the task TYC has set for a UK high street retailer looking to redefine and shape the direction of the next 10 years. Watch this space for the first beta store test site!

Digital transformation consultancy firm Eliga first approached us in June 2022. They appointed TYC as the agency to launch their new business venture, providing a white label solution for open banking. TYC has been tasked with creating a new brand identity for the emerging platform, which is set to take the fintech space by storm.

We’re a health-conscious bunch in the office, so we were ecstatic at the chance of working with Lipolife – the premier liposomal vitamin brand that gives you an almost unfair leg up on the competition. The brand challenge was a juicy one – though the brand’s products are based on robust research credentials and are among the best in the industry, the brand itself was struggling to stand out amongst competitors with a stronger focus on their brand. Starting with secondary research into the potential target audiences, TYC developed a brand strategy and took this through to a new brand identity which fully expresses the unique benefits of the products.

Here’s one we don’t get every day – Can you help us affect policy? TYC worked with GovAI, a non-profit organisation whose mission is to help humanity transition into a world built on advanced AI. The challenge was to create a brand identity that effectively communicates the ethos and messaging of the organisation, while steering clear of some of the conventions of the sector. Never content to create something standard, this challenge was definitely one for us.

GB Railfreight are preparing for a big year, starting with the upcoming unveiling of their new brand identity created by TYC. Working with the current brand identity, we’ve created a fresh brand for the company which expresses the great internal culture around people and movement, while still respecting the history of the brand.

For most car lovers, the colour isn’t the most important thing – but for those who are feeling a little indecisive, BMW have launched the dream car. The iX Flow is covered in digital paper which effectively changes the colour of the car at the tap of a button. And it’s not just for the aesthetic – by changing to black on colder days, and white on hot days, drivers gain greater control of the internal temperature.

We’re still working out how NFTs connect the physical world and the metaverse, but here’s one potential way forward – CrownTV have created an app that lets retailers display NFTs in store, alongside price and associated information – and most importantly, with a QR code that allows customers to buy in person.

One of our yummiest projects in a while is well underway! We’re delighted to be working with Yaya Shakes to design their new concept, coming soon to their second location.

Are you familiar with padel? Give it a few months and we’re sure you will be. The sport, which is similar to tennis, squash or raquetball, is growing quickly in the UK and TYC have teamed up with MVP Padel to bring it to eager players.