The MAGIC HOUR

A pop up shop, that is only open for an hour at sun rise and sun set, is set in the most remote of locations and travels to 15 different location in 11 different countries.

We love it when something disrupts a market and forces people to think differently.

Picture this; a pop up shop, that is only open for an hour at sun rise and sun set, is set in the most remote of locations and travels to 15 different location in 11 different countries…. sounds like the retailer rule book was not only torn up but blown to smithereens right?

Well…

Peak Performance decided to both challenge and reward their most intrepid explorers and loyal customers by creating a pop up shop that rewarded the adventurous by offering some Peak Performance apparel for free, it was called the “MAGIC HOUR”.

Turns out that the pop up shop is actually an online store, so the adventurer must have a smart device with GPS in order to claim their product along with an on location selfie in order to verify their location.

We think this great use of technology really helped the brand operate on a global scale and by a whole new set of rules whilst also blurring the lines of physical and online retail.

We raise our muddy trainers in celebration of this digital experiential campaign, well done, the bar is well and truly raised.