Top innovation this week; New Balance miles for beer


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We took a little look at the crazy New Balance initiative that combines beer with running…!

A new pub has opened its doors in Charing Cross – however it’s not your usual pub landlord. New Balance’s pub has a little bit of a twist, to earn yourself a beer in this establishment, you must exchange for miles you run! The more you run, the more beer you get! Deemd as ‘The Runaway’ New Balance have teamed up with Strava to launch four challenges on their user friendly app. The challenges have particular milestones that are tailored for those who are running a Spring marathon.

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If you head over to the watering hole, you’ll also find a fully equipped gym located beneath it. Just to gain those last minute points.