NEWS

Things are always happening here at TYC and this is one of many ways you can keep up to speed with everything that’s going on.

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Amigos burgers & shakes are a go go!

12/15

Amigos burgers & shakes are a go go!

After the success of the new Sheppard’s Bush store, the next new store is coming to Gants Hill. As part of TYC's on-going support, the team are evolving the concept to take onboard key learnings and adapting it to the location.

World Vision appoints The Yard Creative to change the UK perception of high value donations within retail

09/15

World Vision appoints The Yard Creative to change the UK perception of high value donations within retail

As the charitable giving market place is evolving World Vision, the world's largest international children's charity, is trailblazing this sector change with our team here at TYC by exploring new ways to engage with its high value customers.

The aim is to reward customers with an experience that matches the scale of their giving.  A genuinely 'rich' experience.  Steve Wood, Head of Supporter Growth at World Vision UK explains "We want donors to walk away not only feeling good about what they have just given, but amazed and overwhelmed with the difference they can make and the journey they are only just beginning."

The project is well underway and a detailed research phase has been completed and conceptual designs have been presented to landlords. After great responses from landlords to the concept, locations have been secured in four premier malls, of which the first unit is planned to open Q3 2015.


Read more about the World Vision project >

Fruitastic flagship kiosk opens at Westfield London

08/15

Fruitastic flagship kiosk opens at Westfield London

The cherry on the top of the Fuel Juice Bar portfolio has arrived.  The Yard Creative has designed the fruitastic flagship kiosk now open at Westfield London.

Another reason to  'Look good, feel great'.

Read about the project for Fuel Juice Bars >

The Yard Creative appointed to design industry leading car park

08/15

The Yard Creative appointed to design industry leading car park

The Yard Creative has been appointed from a short list of companies that pitched* for the opportunity to redesign the two car parks that serve The Oracle Shopping Centre.Hammerson felt that our the approach to the project would bring a fresh perspective to the industry whilst also challenging perceptions of what a car park could be.

Watch this space, as the creative execution of the project has started with the refurbishment planned for early 2016.

*TYC don’t believe in the traditional ‘free’ pitch, instead we put together a proposal and plan of works.

Fortnum & Mason appoint The Yard Creative to unearth customer insight

08/15

Fortnum & Mason appoint The Yard Creative to unearth customer insight

The most luxurious store in the world, since 1707, Fortnum & Mason approached The Yard Creative to help them learn more about their customer base and to discover how recent initiatives had changed customer perception of the brand.

The customer research activities that The Yard Creative undertook on behalf of Fortnum & Mason needed to capture the widest range of viewpoints possible, so a survey was designed that would shed light on the demographics of the customer base as well as other insights such as in-store customer experience, brand perception, drivers and purchase behaviour.

Read more about the research project for Fortnum & Mason >

Amigos Burgers & Shakes opens

05/15

Amigos Burgers & Shakes opens

The new Amigos Burgers & Shakes restaurant is opening in Shepherd’s Bush on May 24th 2015. The TYC team helped our two favourite amigos, Kas and Wax, with everything from the new brand, graphic design, interior design, photography, social media and launch campaign. #WhatsHatAllAbout‬

Read about the Amigos Burgers & Shakes project >

NutriCentre opens first store

01/15

NutriCentre opens first store

NutriCentre have opened the first of the new concept stores designed by TYC! The first store is a shop-in-shop format at Tesco Kensington and takes all the major aspects of the concept. Still in its early days we are looking forward to seeing how it performs in January with everyone going health-crazy!

Read more about the NutriCentre project >