Things are always happening here at TYC and this is one of many ways you can keep up to speed with everything that’s going on.
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The Yard Creative has been appointed from a short list of companies that pitched* for the opportunity to redesign the two car parks that serve The Oracle Shopping Centre.Hammerson felt that our the approach to the project would bring a fresh perspective to the industry whilst also challenging perceptions of what a car park could be.
Watch this space, as the creative execution of the project has started with the refurbishment planned for early 2016.
*TYC don’t believe in the traditional ‘free’ pitch, instead we put together a proposal and plan of works.
The most luxurious store in the world, since 1707, Fortnum & Mason approached The Yard Creative to help them learn more about their customer base and to discover how recent initiatives had changed customer perception of the brand.
The customer research activities that The Yard Creative undertook on behalf of Fortnum & Mason needed to capture the widest range of viewpoints possible, so a survey was designed that would shed light on the demographics of the customer base as well as other insights such as in-store customer experience, brand perception, drivers and purchase behaviour.
The new Amigos Burgers & Shakes restaurant is opening in Shepherd’s Bush on May 24th 2015. The TYC team helped our two favourite amigos, Kas and Wax, with everything from the new brand, graphic design, interior design, photography, social media and launch campaign. #WhatsHatAllAbout
NutriCentre have opened the first of the new concept stores designed by TYC! The first store is a shop-in-shop format at Tesco Kensington and takes all the major aspects of the concept. Still in its early days we are looking forward to seeing how it performs in January with everyone going health-crazy!
Following the huge international success of the Bottleshop, Models Own have challenged TYC to push the boundaries once again, this time in the shape of a shop.
Not our usual type of project but to honest, we starting to wonder what is! The Car Wash Co have tasked TYC with changing the stigma associated with car washes to become the number one choice for landlords within malls. Let's see what craziness we come up with for these guys!
Hammerson have challenged TYC to create a design and strategic solution for a unit at High Cross that has been empty for several years. TYC's track record with similar Hammerson projects is 5 out of 6 projects let as a result of our input. Going for the 6th one with this project!