TYC Design Studio HomeProjects
Forging Forms + Feelings
We only partner with people who want to challenge their sector.
INDU – Creation of a new teen beauty brand
John Lewis – BETA Store of the future design
Archie – Creation & launch a new Fintech brand
Used Car Market – Industry Research
Lost Property – Creation of a new hotel brand
GBRf – Entirely new brand eco-system
PONY – Global Relaunch
Our work, works.
TYC is an award-winning evidential design studio based in London Bridge. Our insanely talented team of thinkers and doer’s don’t conform to just make things look pretty. Nor do we cut–paste, or churn out the same old work.
Our work is rooted in insights, research and strategy with the heart of all decisions based on the experience and its impact in the real world.
Evidential thinking to pioneer change.
All our research is all undertaken in-house, by our dedicated team of researchers and designers. Through methodical and meticulous desk, quantitative and qualitative research, we reveal rich insights into your customers’ behaviours, attitudes and needs.
We immerse ourselves in your world to understand who you’re up against, what they are doing well (and not so well) and where the opportunities exist to shake things up – or better still, create a whole new market!
The trends, insights and futurology we gather from global platforms – both from within your industry and outside it – give us the foresight that keep us primed for what’s coming next. This helps to keep you proactive, flexible and always one step ahead.
Our analysis of financial and social performance ensures our strategies are set up for business growth and return on investment. We have the results to show for it and will help you define your own KPIs, CSFs and targets.
We’re experts at unifying teams and boards, unlocking hidden gems and defining the direction of travel. Our signature Creative Day brings everyone together and unites us all as one team.
Questioning the norm + pushing for change.
We define and redefine brands by positioning them with future–flexible foundations, which become the keystone to all subsequent activity.
We structure, measure and schedule executions to land powerfully with the hearts and minds of your customers, mapping out a clear road to success.
We know how to craft an impactful name, with a bespoke approach to creating names that stick. We collaborate closely to find the one that feels just right.
We think and live like customers – virtually, physically and emotionally mapping their journeys. Our team can think like a 16-year-old buying make-up or a 50-year-old investing in property. By understanding customer mindsets, we give you the tools to emotionally connect with them along the entire customer journey.
Cultivators of creative change – now and in the future.
Brand + Visual Identity
Our team carves out brand identities that surpass expectations and capture the imagination. Together, we’ll bring the brand to life across all touchpoints – and disrupt the market while we’re at it.
Staying true to your brand identity and core values, we craft seamless digital experiences that connect with customers. From websites and apps to augmented reality and ‘Tactile Digital Experiences’, we’ll take on any challenge.
From retail to hospitality, F&B to experiential – we design unique, disruptive and active spaces. Using our understanding of your customers, we curate ‘blended environments’ that forge a lasting emotional connection with your audience.
We’re proud to be able to say that the majority of our profits go directly towards fighting global pollution and climate change.