TYC Design Studio Home

Forging Forms + Feelings

We only partner with people who want to challenge their sector.

Forging Forms + Feelings

We only partner with people who want to challenge their sector.

Our work, works.

TYC is an award-winning evidential design studio based in London Bridge. Our insanely talented team of thinkers and doers don’t conform to just make things look pretty. Nor do we copy and paste, or churn out the same old work.

Rooted in insights, research and strategy, our work is grounded in evidence and based on real-world impact. Combined with innovative and creative thinking, we create remarkable designs that catapult our clients into the stratosphere and accelerate their business growth!

✉️

hello@theyardcreative.com

Projects

John Lewis – BETA Store of the future design

Archie – Creation & launch a new Fintech brand

Used Car Market – Industry Research

Lost Property – Creation of a new hotel brand

GBRf – Entirely new brand eco-system

PONY – Global Relaunch

All projects

Our work, works.

TYC is an award-winning evidential design studio based in London Bridge. Our insanely talented team of thinkers and doer’s don’t conform to just make things look pretty. Nor do we cut–paste, or churn out the same
old work.

Our work is rooted in insights, research and strategy with the heart of all decisions based on the experience and its impact in the real world.

✉️

hello@theyardcreative.com

TYC Services

Research

Evidential thinking to pioneer change

Customer
All our research is all undertaken in–house by dedicated researchers and designers alike. Through methodical and meticulous desk, quantitative and qualitative research, we reveal rich insights into your customers’ behaviours, attitudes and needs.

Market
We immerse ourselves in your world to understand who you’re up against, what they are doing well (and not so well) and where the opportunities exist to shake things up – or better still, create a whole new market!

Insights
The trends, insights and futurology we gather from global platforms – both within and outside of your industry – provide foresights and ensure we’re primed for what’s coming. It helps to keep you proactive, flexible, and one step ahead.

Performance
Our analysis of financial and social performance ensures our strategies are set up for business growth and return on investment. We have the results to show for it and will help you define your own KPIs, CSFs and targets.

Stakeholder engagement
Our team are experts at unifying teams and boards, unlocking hidden gems and defining the direction of travel. Our signature Creative Day will bring everyone together and unite us all as one team.

Strategy

Questioning the norm + pushing for change.

Brand Positioning
We define and redefine brands by positioning them with future–flexible foundations. This becomes the keystone to all activity thereafter.

Strategic Roadmapping
We structure, measure and schedule executions to land powerfully with the hearts and minds of your customers, giving you a clear road to success.

Naming
How to create a banging name! We have perfected a bespoke approach to crafting names that stick and are optimised for the climate in which they live. We collaborate closely to find ‘the one’ that feels just right.

Experience Mapping
We think and live like customers, mapping journeys virtually, physically and emotionally. Our team is able to think like a 16-year-old buying make-up or a 50-year-old investing in property. Understanding customer mindsets, we give our clients the tools to emotionally connect with them along the entire customer journey.

Brand

Cultivators of creative change – now and in the future.

Brand + Visual Identity
Our team carves out an identity that surpasses expectations and captures the imagination. Together, we’ll bring the brand to life across all touchpoints to disrupt the market.

Digital Environments
Staying true to your brand identity and core values, we craft seamless digital experiences that connect with customers. Whether websites, apps, AR or ‘Tactile Digital Experiences’, we’ll take on any challenge.

Physical Spaces
From retail to hospitality, F&B to experiential – we design unique, disruptive and active spaces. Understanding your customer, we curate ‘blended environments’ that create lasting emotional connections with your audiences.